It is fair to say that the market for film magazines is quite vast, as there are magazines which cater for different types of films, whether it be mainstream, independent or international, equally there are those who look at film from a different perspective, for example the 'arts and politics' of a film. With this, the distribution of film magazines is also highly variable with distribution ranging from bi-monthly to quarterly, each favoured by a certain audience and for this reason, the audience of film magazines is rarely the same for the majority of film magazines.
We find that in Britain the most famous film magazine is without a doubt 'Empire Magazine', due to its commercial popularity, this is also seen with its main rival total film, with both constantly engaging in a war over sales, with the former winning most times. What is most striking about such magazines is that although they both review mainstream and art films, its seems that there are only feature length articles for mainstream films, which in itself infers what type of audience they have, considering that there analysis varies greatly from other film magazines, who show greater concerntration on the stylistic and technical features of films, and ultimately shows a move away from deep analysis of mainstream 'blockbluster' films to looking at independent 'art' films.
We find that in Britain the most famous film magazine is without a doubt 'Empire Magazine', due to its commercial popularity, this is also seen with its main rival total film, with both constantly engaging in a war over sales, with the former winning most times. What is most striking about such magazines is that although they both review mainstream and art films, its seems that there are only feature length articles for mainstream films, which in itself infers what type of audience they have, considering that there analysis varies greatly from other film magazines, who show greater concerntration on the stylistic and technical features of films, and ultimately shows a move away from deep analysis of mainstream 'blockbluster' films to looking at independent 'art' films.
If we look at the empire magazine for example we can see that its target audience varies greatly from other film magazines, for instance we can look at the cover of the May 2009 issue. the cover has a big image of Megan Fox, who is viewed as one of the 'sexiest women' in the world, hence the reason why she is labelled as 'the most wanted woman in Hollywood', which we can draw is utimately target at a young males, as this picture is likely to get testosterone flowing, what's more we can further this with the tagline being 'The Hot Issue', again showing the sexual connatations of this magazine. The idea that this is targeted for males is supported by the fact that males dominate the frontpage of the magazines, as seen with the protagonists from 'Wolverine, Star Trek and Angel & Demons'. What's more, we can also see that this film also has a sci-fi audience, as all films seem 
to have some techonological feel to them, again showing that Empire magazine does reach out to sci-fi films, which are mainly films with big budgets.With this, another mainstream British film magazine is 'Total Film, which is ultimately a rival to 'Empire' in every sense, merely differentiating in price; Empire £3 Total Film £2.90. It is clear for us to see that with regards to reviews they tackle it in a very similar way, being writing
reviews to reach out to the target audience of the magazine, which in a sense means manipulating a film to cater for a certain audience, it is for this reason that we see universal rated films, arguably made for children directed at a much maturer audience a key example of this is with regards to toy story 3 in Empire magazine, which is written in such a way that has a mature feel to it, seen through such devices as rhetoric.Inversely, althoughempire readers are ultimately film fans, however t
here are other film magazines which have a complete different audience, we can see this mainly through the prominent British film magazine 'Sight and Sound'. Just by looking at the front of the film magazine, we can see that t
his films fans contracts greatly, the films main cover is based on the 1927 German film Metropolis, which again shows what a vast difference in audience there is. Firstly, it is a german film, showing that this magazine heralds international cinema, and also the fact that it dates back to 1927, explains that it reaches out to a previous era of cinema. For this reason we can say that the target audience of the film is for arguably more mature film lovers, and those who look at it from a more stylisitic way, such as the themes that this film may convey.
here are other film magazines which have a complete different audience, we can see this mainly through the prominent British film magazine 'Sight and Sound'. Just by looking at the front of the film magazine, we can see that t
his films fans contracts greatly, the films main cover is based on the 1927 German film Metropolis, which again shows what a vast difference in audience there is. Firstly, it is a german film, showing that this magazine heralds international cinema, and also the fact that it dates back to 1927, explains that it reaches out to a previous era of cinema. For this reason we can say that the target audience of the film is for arguably more mature film lovers, and those who look at it from a more stylisitic way, such as the themes that this film may convey.
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