The good, the bad and the ugly is an old western film, the posters were loud and realistic but simple not as they are today, there was a lot more writing on them compared to now to because of the fact it was meant to attract viewers not many known names were around to give their view on it so the way to get it seen was write about it on the poster, known actors featured in the film were written in bold this film had Clint Eastwood a very successful actor of western films then, he was the selling point of this movie as he was the image directly on the poster with his name written directly above himself.
As time has deveoped the layout of posters have changed, the posters include more CGI and effects as to when there wasnt the technology to do it. The 'Willy Wonka and the Chocolate Factory' poster was produced in 1971 by a production company. The more recent 'Charlie and the Chocolate Factory (2005)' poster was produced by Warner Brothers. Both companies produced their film posters in order to promote and advertise their film. If people saw and liked their posters, it would tempt them to go and see the film. The older film did not have as much as money to spend on a marketing the film compared to the recent one and this would suggest why the film poster looks less impressive than the more recent one. Whereas Warner Brothers is an extremely large company, one which will have had lots of money to spend on marketing the film and adding the effects to the poster.
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