This was our initial idea. We looked to capture the fairy tale aspect of our film in the font and decorative butterfly, we wanted the poster to look like the cover of a child's fairy story. The arrow was also to connote the Robin Hood imagery through our film, as well as the heart leaking money, to convey the theme of wealth. Our major problem with this poster is the heart in the middle being the central focus, this would give the audience and impression of a romantic comedy or romantic drama, which our film is not.
Our second idea captured the themes and general plot of the film more accurately. We looked to play upon the title of the film and combined a city area, including the London eye representing "urban" and a forrest representing the "fairytale". We also included a tagline and title with an old fashioned border and font, again to strengthen the fairy tale theme.
I think our final idea captures the main themes of the film and is effective in portraying the film accurately to the audience. We put our main characters, the protagonist, Rob and our Antagonist, Alexander, in scenery and poses which juxtaposition their attire and roles in the film. Alexander is seen as poor, in his fine suit, and Rob as a king, despite his casual clothes. The font will capture the fairy tale aspect of the film, as well as the king-like imagery.
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